Never duplicate your title tag content in your header tag. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site. Meta descriptions allow you to influence how your web pages are described and displayed in search results. Manage Competitors for mnews. Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. סקס ליין סקס ציצי ענק it short and to the point; the ideal meta description should contain between 70 and characters spaces included.